Guides

Editorial guides for app-store growth teams

Playbooks you can cite inside launch planning, asset QA, and multilingual release reviews.

Guides

6 pages

Operational articles for launch planning, review, and asset handoff.

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4 pages

Decision pages that explain the gap between manual ops and structured workflows.

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Glossary

6 pages

Entity definitions and ASO vocabulary written for both teams and AI retrieval systems.

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Case studies

3 pages

Narrative case studies with concrete workflow, decisions, and outcomes.

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Browse the full editorial guides for app-store growth teams

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6 min read2026-05-08

Screenshot copy workflow for app stores

How to move from message hierarchy to screenshot headlines, supporting copy, and design handoff without splitting ASO and creative review.

Use screenshot recipes and review checkpoints to turn store positioning into executable screenshot sequences.

screenshot copyApp StoreGoogle Playdesign handoff
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6 min read2026-05-08

Bilingual app listing review workflow

A review workflow for teams shipping English and Chinese listing assets without letting meaning drift across metadata, screenshots, and QA.

Review bilingual launch assets as one message system instead of two unrelated translation passes.

bilingual ASOlocalizationreview workflowlaunch ops
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6 min read2026-05-08

Turn screenshot recipes into design-ready briefs

A guide for converting screenshot strategy into a handoff brief with visual intent, copy hierarchy, and review checkpoints before design execution starts.

A screenshot recipe becomes useful when it tells design what each frame must prove, not just what text to paste on top.

screenshot recipedesign briefhandoffcreative ops
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6 min read2026-05-08

When to regenerate listing assets

A practical decision guide for choosing between manual edits, text regenerate, and screenshot regenerate without wasting quota or review attention.

Treat regenerate as a workflow decision with visible tradeoffs, not a reflex every time a stakeholder asks for another option.

regeneratequota controlreview workflowlisting ops
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8 min read2026-05-07

App Store ASO workflow

A step-by-step workflow for turning positioning, metadata, screenshots, and review gates into one release-ready asset system.

Use one project-level workflow to align store copy, screenshot intent, review checkpoints, and launch-week handoff.

ASOlaunch workflowApp Storerelease ops
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6 min read2026-05-07

App Store release QA checklist

A pre-submission checklist that covers naming, metadata, screenshot storytelling, locale consistency, and stakeholder review.

Use this checklist to catch the gaps that usually surface after screenshots, keywords, and translated copy leave draft status.

QA checklistApp StoreGoogle Playlocalization
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